Hurun Most Successful Chinese Heritage Brands 2023

(22 December 2023, Shanghai) The Hurun Research Institute released the Hurun Most Successful Chinese Heritage Brands 2023, ranking the 100 most successful brands from China with at least 60 years or more of history. This is the fourth year of the list.

The three main pillars of this list were the age of the brand, representing 40% of the total index; the value of the brand, defined as market cap for listed companies and recent valuation for non-listed companies, representing 40% of the total; and cultural heritage, representing 20% of the total.

Rupert Hoogewerf, Hurun Chairman and Chief Researcher said: “This is the fourth year of the Hurun Most Successful Chinese Heritage Brands, and this year we added 14 new brands to the mix, including well-known brands, such as Jian Nan Chun Chiew, HengYuanXiang and Arctic Ocean Soda.”

“TCM, Baijiu and Foods make up half of the brands on the Hurun Most Successful Chinese Heritage Brands 2023, showing the sectors that have had the deepest impact over generations of Chinese consumers.”

“The average age of the brands on the list is 161 years old, among which the youngest is Jinhui, a 63-year-old baijiu brand, and the oldest is Yiyuanqing, a Shanxi vinegar brand, which is 646 years old.”

“Most of the brands on this list predate pinyin spelling, so for brands that had an historical link outside of China, they use the pre-pinyin English spelling of their brand. For example, ‘Kweichow Moutai’ in pinyin would be spelt ‘Guizhou Maotai’.”

“Nearly 70% of the brands on the list are in East China and North China, with 44 brands from East China, including 13 from Shanghai and 8 from Zhejiang and Anhui respectively. 25 brands are from North China, with Beijing contributing 18 of them.”

This is a brief summary of the Chinese-language press release. For the full press release in Chinese, please see www.hurun.net.

Hurun Most Successful Chinese Heritage Brands 2023

By Industry

Geographic Distribution

New to the List

Oldest Brands

Which are the Most Valuable Brands?

About Hurun Inc.

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Established in the UK in 1999, Hurun is a research, media and investments group, promoting entrepreneurship through its lists and research. Widely regarded as an opinion-leader in the world of business, Hurun generated 8 billion views on the Hurun brand last year, mainly in China and India.

Best-known today for the Hurun Rich List series, telling the stories of the world’s successful entrepreneurs in China, India and the world, Hurun’s other key series is the Hurun Start-up series, ranking the world’s unicorns and future unicorns, as well as giving recognition to young start-up founders.

Hurun has grown to become the world’s largest researcher and list compiler of startups, ranking 4000 startups across the world through its annual Unicorns list (US$1bn+), and two future unicorn lists (Gazelles from US$500mn, and Cheetahs from US$300mn).

For the young start-up founders, Hurun has created the Under30s, Under35s and Under40s awards, representing the cream of young entrepreneurs who have founded businesses with a social impact and worth around US$10mn, US$50mn and US$100mn respectively.

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