Hurun Most Successful Chinese Heritage Brands 2022

(14 December 2022, Shanghai) The Hurun Research Institute released the Hurun Most Successful Chinese Heritage Brands 2022, ranking the 100 most successful brands from China with at least 60 years or more of history. This is the third year of the list.

The three main pillars of this list were the age of the brand, representating 40% of the total index; the value of the brand, defined as market cap for listed companies and recent valuation for non-listed companies, representating 40% of the total; and cultural heritage, representing 20% of the total.

Rupert Hoogewerf, Hurun Chairman and Chief Researcher said: “The Hurun Most Successful Chinese Heritage Brands represents the most successful heritage brands in China. Many entrepreneurs tell me that they are setting up a brand that will be around for 100 years or more. The brands on our list represent their rolemodels. Pien Tze Huang, a traditional Chinese medicine brand, has the best part of 500 years of history and a current valuation of just under US$30bn. That makes it the Number One most successful Chinese Heritage Brand.”

This is a brief summary of the Chinese-language press release. For the full press release in Chinese, please see www.hurun.net.

Hurun Most Successful Chinese Heritage Brands 2022

By Industry

Geographic Distribution

Oldest Brands

Which are the Most Valuable Brands?

About Hurun Inc.

Promoting Entrepreneurship Through Lists and Research

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Established in the UK in 1999, Hurun is a research, media and investments group, promoting entrepreneurship through its lists and research. Widely regarded as an opinion-leader in the world of business, Hurun generated 6 billion views on the Hurun brand last year, mainly in China and India.

Best-known today for the Hurun Rich Index series, telling the stories of the world’s successful entrepreneurs in China, India and the world, Hurun’s two other key series include the Hurun Start-up series and the Hurun 500 series, a ranking of the world’s most valuable companies.

The Hurun Start-up series begins with the Hurun U30s, an awards recognizing the most successful entrepreneurs under the age of thirty, and is today in seven countries. Next up are Hurun Cheetahs, Chinese and Indian start-ups with a valuation of between US$300mn to US$500mn, most likely to go unicorn with five years.  Hurun Global Gazelles recognize start-ups with a valuation of US$500mn to US$1bn, most likely to go unicorn within three years. The culmination of the start-up series is the Hurun Global Unicorn Index.

Other lists include the Hurun Philanthropy Index, ranking the biggest philanthropists, the Hurun Art Index, ranking the world’s most successful artists alive today, etc…

Hurun provides research reports co-branded with some of the world’s leading financial institutions, real estate developers and regional governments.

Hurun hosted high-profile events in the last couple of years across China and India, as well as London, Paris, New York, LA, Sydney, Luxembourg, Istanbul, Dubai and Singapore.

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